Elevating Retail Efficiency with Scan & Go
La Vie en Rose, a leading Canadian lingerie and swimwear retailer with over 300 stores nationwide, sought innovative ways to enhance in-store efficiency, unify the shopping journey, and drive higher customer lifetime value (LTV). By integrating Leav’s Scan & Go self-checkout technology with their POS system, the retailer streamlined operations, boosted average order value (AOV), and improved overall customer satisfaction—laying the foundation for omnichannel and unified commerce excellence.
The Challenge: Scaling Retail Performance During Peak Periods
As La Vie en Rose expanded across Canada, managing checkout congestion—especially during high-traffic events like holidays and sales—became increasingly difficult. Long lines and traditional POS bottlenecks impacted both customer satisfaction and revenue opportunities.
Key Challenges Identified:
- Long queues during peak shopping hours.
- Limited scalability with traditional registers.
- Underutilization of staff for value-added tasks.
- Missed opportunities to engage or upsell due to operational inefficiencies.
To overcome these hurdles, the retailer needed a solution that could not only accelerate throughput but also enhance the overall customer journey.
The Solution: Scan & Go for a Seamless Buying Experience
Partnering with Leav, La Vie en Rose deployed a Scan & Go mobile checkout system that empowered customers to scan items using their phones and pay instantly—skipping the lines altogether. The POS integration ensured seamless functionality with existing systems.
Key Features & Retail Advantages
- Self-Service Checkout: Shoppers scan items with their own smartphones and check out independently—improving autonomy and convenience.
- Increased Store Throughput: By reducing checkout congestion, more customers are served quickly, especially during rush periods.
- Boosting LTV & AOV: Faster checkout and personalized digital receipts enabled better upsell opportunities and post-purchase engagement.
- Seamless POS Integration: The Scan & Go system integrated directly into the existing POS infrastructure—eliminating costly overhauls.
- Space-Saving Design: No need for additional hardware or space—Scan & Go fit naturally within La Vie en Rose's elegant store layouts.
- Data Capture Capabilities: Every transaction through Leav provides valuable customer insights, aiding future personalization and retention strategies.
Deployment:
Ahead of the 2023 holiday rush, the La Vie en Rose leadership team identified stores requesting additional registers. Instead of expanding physical infrastructure, they opted for a cost-effective, omnichannel-friendly solution with Leav.
Execution Highlights:
- Minimal Training Required: Intuitive UX meant quick onboarding for store associates.
- Rapid Deployment: Stores were up and running fast, with little to no downtime.
- Omnichannel Synergy: Integration enabled consistent experiences across mobile and in-store.
Results: Significant Increase in Throughput, AOV, and ROI
Key Outcomes:
Increased Store Throughput: By reducing congestion at traditional registers, the Scan & Go system allowed La Vie en Rose to serve more customers efficiently during high-traffic times, improving the shopping experience.
Reduced Operational Costs: Through displacing IT investment into both hardware and software, an estimated 87% ROI was achieved by La Vie en Rose no longer needing to install additional registers to handle peak demand.
Customer Satisfaction: Feedback from customers resulted in 89% of users indicating high satisfaction with the experience, with shoppers appreciating the convenience of self-checkout.
"If employees can avoid simple transactions and focus on value-added tasks, it will lead to better customer service.”
— Eric Champagne, CIO
How the Solution Supports Unified Commerce
Leav’s technology provided more than just checkout efficiency—it laid the groundwork for unified commerce strategies. By integrating real-time data, customer insights, and a frictionless checkout across physical and digital touchpoints, La Vie en Rose moved closer to delivering a seamless omnichannel experience.
Future Implications: Expanding Customer Data and Personalization
With each transaction, La Vie en Rose captures valuable behavioral and transactional data that can be used to personalize future shopping experiences—boosting LTV, loyalty, and conversion rates. This strategic move sets the retailer on a long-term path toward:
- Customer journey personalization
- Loyalty program enhancements
- Inventory optimization via demand trends
- Smarter upselling and cross-selling
The Scan & Go solution is ideal for retailers looking to:
- Enable frictionless, mobile self-checkout
- Integrate checkout with POS and customer data systems
- Reduce dependency on traditional checkout lanes
- Scale operations without expanding physical infrastructure
